First 90 days of a content network: growth lead guide

Short answer

The first 90 days are for fast-paced testing and setting your acquisition baseline. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.

TIDE Automations decision guide · Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

Option	Pages	Posts a day	Your team's time	Output scales with
One social media manager	1 to 3	1 to 3	Hiring, training, managing	Headcount
Freelancer	1 to 2	Under 1	Briefing, chasing, reviewing	Hours bought
Social media agency	Your main page	A few a week	Briefs and approvals	Retainer size
UGC creators	Their pages, briefly	Per contract	Sourcing and contracts	Creator fees
More paid ads	Ad placements	Rented reach	Creative and media buying	Ad spend
Managed content network	Dozens of brand pages	Over 100	Send content. That's it.	Number of pages

Month one: rapid experimentation

You need to fill the funnel immediately. Set up your tracking and start pushing content. You should be testing different hooks and topics from day one. Don't worry about perfect. Worry about getting enough data to know what's working. This is your baseline-building month. You are trying to find the signal in the noise.

Month two: optimizing the winners

Now you have some data. Which hooks work? Which services are people interested in? Double down on your winners. This is the month where you optimize your content strategy. The network is now your testing lab, and you are the lead scientist. You are looking for those small improvements that lead to big gains in your conversion rate.

Month three: scaling your acquisition

You have a winning formula. Now it is time to scale. How can you get more reach? How can you push more traffic to your booking page? This is the month where you take what you learned and apply it to the whole group. You are now moving from testing to scaling, and you have the data to prove it works.

Focusing on the growth cycle

Growth is a cycle of test, learn, and scale. Your first 90 days are just the first lap. Keep the momentum going. Don't settle for your first results. Always be looking for the next improvement. You are building a system that is constantly getting better.

Growth heads should focus on rapid creative testing and funnel optimization in the first 90 days to achieve scalable patient growth.

See your network before you hire.

Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

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No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

How do I identify the winning content?

Look at the click-through rate on your landing pages for each video you post. The winners will stand out clearly.

What is the best way to scale?

Increase the frequency of your successful content and add more accounts to your network to reach a larger audience.

Should I change my strategy if it is slow?

Yes, be agile. If it's not working after a few weeks of testing, don't be afraid to change your content approach.

Same question, other roles

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