First 90 days of a content network: marketing manager guide

Short answer

The first 90 days are for building your new workflow and seeing the results. A managed content network is a set of many brand-owned Instagram pages that post your existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE.

TIDE Automations decision guide · Updated 8 November 2026

The options board

Six ways to staff social, side by side

Typical setups, not guarantees. The last row is the one most companies have not heard of yet.

Option	Pages	Posts a day	Your team's time	Output scales with
One social media manager	1 to 3	1 to 3	Hiring, training, managing	Headcount
Freelancer	1 to 2	Under 1	Briefing, chasing, reviewing	Hours bought
Social media agency	Your main page	A few a week	Briefs and approvals	Retainer size
UGC creators	Their pages, briefly	Per contract	Sourcing and contracts	Creator fees
More paid ads	Ad placements	Rented reach	Creative and media buying	Ad spend
Managed content network	Dozens of brand pages	Over 100	Send content. That's it.	Number of pages

Month one: getting the flow right

Your main task is to set up your content production and approval process. You need a simple way to feed your videos to the network. Create a calendar for your filming. Make it a routine. This is the hardest part. Once you get the flow right, it becomes easy. Coordinate with your team and make sure everyone knows what they need to do.

Month two: refining your library

Now you need to start being strategic. Which videos do you have? Which ones are missing? Use the feedback from the network to guide your production. You are building a library that is designed to perform. If you see that your team videos are doing great, make more of them. You are constantly curating your library to get the best results.

Month three: tracking and proving success

By now, you should have a good feel for how the network works. You have the data to show your boss what's happening. Put it all into a simple report. Show them the number of posts, the number of clicks, and the number of new patient appointments. You have the proof you need to show that this is a valuable part of your marketing.

Staying organized and proactive

You are the manager of this process. If you stay organized and keep a steady flow of content, the network will keep delivering. Don't let your content production slide. It's the engine that powers everything else. Be proud of the system you built.

Marketing managers should focus on building a consistent content workflow and tracking performance metrics in the first 90 days.

See your network before you hire.

Tell us what your dental group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.

Book a 15-min call WhatsApp Telegram

No pitch deck. We look at what you already make and tell you straight if it fits.

Follow-up questions

How do I make this easier?

Keep a list of content ideas so you are never starting from scratch when you have a moment to film.

What if my boss asks for more results?

Focus on the data. Show the steady growth in traffic and conversions that you have been tracking over the 90 days.

Can I do this alone?

You need your dental team to help with the content. Get them excited and involved, and it will be a much easier process.

Same question, other roles

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