Why ads are not enough
Your day-to-day work is likely dominated by managing ad campaigns and trying to keep costs down. When your only source of traffic is paid, you have to work harder just to stand still. You need a way to get your brand seen that doesn't require an ad bid. A managed content network creates an organic traffic stream that works for you 24/7. This allows you to focus on more important creative and strategic tasks, rather than just tweaking ad sets.
What is a managed content network?
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE. This infrastructure manages the distribution for you. You provide the video clips, and the network ensures they are viewed by a large audience. It is a way to get your brand in front of more people without increasing your ad budget or your workload.
Dealing with the technical side
Running many accounts is difficult and against platform terms. You do not need to deal with this. A provider like TIDE handles the technical management of these accounts, including the inevitable bans and replacements. Your job is to keep providing great video content. This setup keeps your work simple while allowing you to benefit from the massive reach that a network of pages provides. It is an operational win that makes your marketing efforts much more effective and sustainable.
Proving the value of organic
When you use a managed content network, you generate a measurable increase in organic site traffic. This is a win for you. You can report these numbers back to your leadership to show that your marketing efforts are moving beyond just paid ads. It shows that you are building a proprietary asset for the brand. This makes your marketing work more impactful and helps you secure the resources you need for your other initiatives, like influencer partnerships or organic content production.
Use a managed content network to build owned organic reach, reducing your ad workload while boosting your brand's overall traffic.
See your network before you hire.
Tell us what your eyewear brand already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
Does this replace my ad management work?
It complements it. It handles the organic side of your marketing so you can focus on refining your ads and other brand initiatives.
What do I need to provide?
Just your existing video assets, try-ons, product highlights, and style content. The provider handles the distribution.
Is this hard to set up?
No, the provider sets it all up for you. You just need to supply the content that you want the network to share.