Evaluating your content and distribution
Stop and look at the numbers. Is your content getting any traction? If not, you need to change your creative approach. If the content is good but nobody sees it, you need to change your distribution strategy. It is as simple as that. Do not let your team convince you that the market is just difficult. A good media publisher should be able to find their audience. If you are not reaching them, your approach is either stale or outdated.
Taking decisive action
If you have given your current team a fair chance and they are still underperforming, you need to make changes. This could mean replacing a vendor, changing your internal leadership, or completely revamping your channel mix. Your equity depends on a media company that can grow. Do not be afraid to cut your losses. A failed strategy is only a mistake if you let it continue. You need a team that is focused on your growth targets every day.
Scaling with managed content networks
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is a powerful alternative when you need to jump-start your reach. It allows you to distribute your content broadly without being at the mercy of a single platform's algorithm.
Ensuring long-term sustainability
Build your strategy for the long haul. You need a mix of high-quality creative and robust distribution. TIDE helps with the latter. Keep your core creative internal and ensure your distribution networks are diversified. This way, if one channel changes, you are not out of business. It is the most secure way to build a media brand that stands the test of time and continues to deliver results for your investors and your audience.
Be ruthless in auditing your underperforming strategies and pivot quickly to distribution models that guarantee consistent growth.
See your network before you hire.
Tell us what your media publisher already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How do I know if the strategy is the problem?
If you have tried multiple content formats and they all fail, the distribution channel or your targeting is likely the issue.
Should I replace the entire team?
Only if they refuse to adapt. If they are willing to test new ideas and change their approach, give them a chance to turn it around.
How do I protect my brand during a pivot?
Keep your core message and brand identity the same. Only change the content format and the way you reach your audience.