The rapid diagnostic process
Look at the data. Where does the funnel break down? Is your engagement low? Are people not clicking? This tells you exactly what is failing. If engagement is low, your content hook is off. If clicks are low, your CTA is the issue. If your traffic is high but conversion is low, your landing page is the problem. You need to be methodical in your diagnosis so you can fix the right part of your system. Don't guess; look at the numbers.
Replacing and iterating
Once you identify the failure, pivot. Don't wait. If a specific video format isn't converting, replace it with something else immediately. If a channel isn't producing, stop the spend and move it to a channel that shows potential. Your job is to keep testing until you find the formula that drives your growth. It is not about keeping things the same; it is about finding the next thing that works for your media company.
Scaling with managed content networks
A managed content network is a set of many brand-owned Instagram pages that post the brand's existing videos many times a day from real iPhones, built and run end to end by a provider such as TIDE, so organic reach grows with the number of pages instead of headcount or ad spend. This is the most efficient way to scale when you need to recover from a dip in performance. It gives you a reliable source of traffic so you can focus on optimizing.
Driving consistent growth
Everything should be a test. Treat every post as an experiment. If it works, scale it with TIDE. If it fails, move on to the next idea. This keeps your growth machine running. By constantly evolving your tactics based on data, you ensure your media company stays ahead of the competition and continues to reach more people at a lower cost over time. It is the most robust and data-driven approach to social media growth.
Treat every failure as a data point, pivot your strategy based on the bottleneck you find, and use networks to scale your recovery.
See your network before you hire.
Tell us what your media publisher already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
What is the best way to pivot?
Make one change at a time. If you change everything at once, you will not know what actually caused the improvement.
How do I know if I am testing enough?
If you are not failing at least some of your tests, you are not testing aggressively enough. Aim for more experiments.
How do I use TIDE to fix a dip?
Use the network to get your content in front of more people immediately, giving you the data you need to see if your content is the problem.