Setting the stage: Months 1-30
The first month is about technical setup and process integration. You need to ensure that the content your team captures is consistent and formatted for the network. This is not the time for complex creative briefs. Focus on getting a high volume of raw, authentic walkarounds and delivery clips. By the end of this month, you should have a reliable ingestion process. If your team cannot record these clips during their daily routines, the rest of the network strategy will struggle to deliver its full potential.
Identifying content winners: Months 31-60
In the second month, the network is fully operational. You will begin to see clear patterns in engagement. Which types of inventory get the most attention? Which delivery stories resonate best with local viewers? Use this time to refine your directive to the team. If they see that a specific type of video gets better engagement, they will be more motivated to capture more of it. This creates a positive feedback loop between your sales floor and your network's reach.
Scaling and stabilization: Months 61-90
By month three, you have reached a steady state. Your network is consistently posting, and you have a clear sense of how it contributes to your overall marketing funnel. You are no longer just guessing; you are making data-driven decisions about your content. This is the point where you compare the efficiency of this organic reach to your current paid social efforts. You should see a lower blended CAC as the network's organic visibility begins to supplement your paid campaigns.
Operationalizing the network
Throughout this period, TIDE handles the technical maintenance of the accounts. Your job is to monitor the quality of the raw content and ensure it aligns with your brand goals. If a page gets removed, TIDE replaces it. You need to be comfortable with this level of platform volatility as a trade-off for the organic growth you receive. By the end of 90 days, you will have a proven system that allows you to maintain a dominant local presence with minimal daily intervention.
Your first 90 days are for system calibration, enabling you to prove the value of a high-volume, low-cost organic growth network for your brand.
See your network before you hire.
Tell us what your automotive dealer group already makes and how you get customers today. We'll show you a real network running live and tell you honestly whether it fits. It costs about the same as one marketing hire.
Follow-up questions
How should I measure success?
Track incoming inquiries and website traffic. You are looking for a lift in interest that tracks with your network's activity.
What if the content feels too simple?
Simple is better. Your audience wants to see the car and the dealer, not a high-production commercial that feels like an ad.
Is the first 90 days representative?
It is the start. Growth accumulates, so your results at day 90 are just the beginning of what the network can achieve.